[advocacy] Advocating Ogg Vorbis audio

[WWWhatsup]

Karol Pietrzak wrote:
> 
> However, I personally think that most of the work of spreading
> Ogg will be done by itself, or more specifically, by word-of-
> mouth and simple usage.  Once users see and actually use its
> exclusive features, they will continue to use it and spread it.
> 
There are 2 major factors in the adoption of a new technology -
1) simplicity and 2)inertia 

1) is not so hard - make it so easy to use/install the most brainless
 aol type can do it with a couple of clicks

2) is much harder - despite all the help it will get as the competition institutes increasingly arcane restrictions on behalf of media congloms,
it's going to require some major artist (Radiohead, perhaps) to become
totally inspired by the spirit of GPL to get the 'kids' on board.. 

That said I think there could/should  be a definite thrust to 
proselytize to appliance manufacturers so that it is in the
next gen of disc players. (I notice that the newer mp3 cd walkmans
in NYC consumer stores now boast wma..) - start with APEX..
 
> Also, I feel most casual users are waiting for a 1.0 (at least)
> release.  No one like the ICQ method of releasing software:
> eternally beta.  Having a 1.0 release shows users that this
> project is a constant work instead of just a one-time fad.

I don't think casual users care so much, what is needed is 
good lo-bitrate codecs and drag & drop - Mac & Win compatibility
(128k minimum as of now, right? and some issues still with
handling wacky source? ) - better to hold off til that's there..


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