[theora] Marketing stuff

Conrad Parker conrad at metadecks.org
Thu Sep 13 17:26:18 PDT 2007

Perhaps we should start pushing the oggplay plugin (which you can
install from www.annodex.net) for general Theora on the web. (?)



On 14/09/2007, Yorn <yorn at gmx.net> wrote:
> Hi all,
> even, if this thread was not opened to discuss Theora Marketing at all. I
> however, think it is time to discuss this issue on another level:
> In my view, the weakness of theora is neither the video quality to datarate
> issue nor a theora is free and open subject.
> Fact is, there is only one real reason for the usage of one format over
> another: simplicity.
> 1) It must be simple to view videos (e.g. via a web-browser)
> 2) It must be simple to produce videos
> If one goal of theora is to compete with popular web formats like flash-video,
> it must be as easy as this (No plugin installation etc.). And if Theora want
> to convince somebody to change from flash to Theora, it needs good arguments.
> I see the cortado player as the only serious attempt to have something in that
> direction to compete with flash. But the cortado development is stalled afaik
> even if there are a lot of things that could be improved as the quality is
> not as good as with the realplayer, mplayer etc.
> Java (where the cortado player bases on) might have the potential to beat
> flash as there are a hundred times more java programmers than flash
> programmers out there and java is promesing for this kind of web applications
> because it has a huge library and much more security features than flash.
> However Java does not look as "fancy" as flash.
> To conclude: What I want to say with this text is,
> - that theora is a perfect format for web-videos
> - theora on the library side is well engineered to compete against other
> popular formats
> - theora is not ready for the users, who could push this format to the same
> level as e.g. flash
> So what Theora need are developers for this area (front ends, tools, webapps
> etc.), and more than a hand full of early adaptors to populate Theora.
> Yorn
> Am Montag, 10. September 2007 21:16 schrieb Maik Merten:
> > Hello,
> >
> > I took the liberty of quickly slamming together
> > http://www.theora.org/benefits/ . This is supposed to answer the "why
> > should you use Theora" question in some detail.
> >
> > This section is not yet included in the navigation bar and I'd like to
> > get confirmation that this information can be considered "canon" before
> > making it "visible" (oh, and of course someone speaking the english
> > language should give it a read to iron out at least the most outstanding
> > language bloopers).
> >
> > bye,
> >
> > Maik
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