[Theora] Theora, great stuff!

[J.B. Nicholson-Owens]

Ralph Giles wrote:
> Doing so would also raise the barrier to entry for people wanting to use 
> our formats in proprietary applications, both software- and hardware-
> based. Network effects are extremely important in file format success, 
> and we have generally felt that licensing our reference implementations
> under a BSD license to encourage the broadest possible adoption of free
> formats is a more important goal.

Is there reason to believe that proprietary applications will incorporate a free 
Theora in their programs?