[advocacy] IBM EMMS / Vedalabs Media Engine

[WWWhatsup]

http://mi2n.com/press.php3?press_nb=24405

> Big Blue has created possibly the ultimate DRM system and
> no one seems to care. This system has been labeled as EMMS
> or Electronic Media Management System,
> 
> The philosophy behind EMMS is to allow content owners to
> use whatever CODECs, both audio and video that they may be
> comfortable with and wrap it with a secure, robust and
> very functional DRM.
> 
> The DRM is so good in fact that sources close to the
> company say it will be applying this technology to the
> medical industry where strict privacy laws have been set
> in place without a good solution available in the market
> place.
> 

IBM has licensed the systen to Vedalabs for use in their system
which itself is being shopped to OEM

http://www.vedalabs.com/news/servlet/com.vedalabs.web.press.PressDisplayServlet?pressid=2

> The Vedalabs Media Engine(TM) ("VME"), is an open
> architecture, small footprint media player that handles
> content from multiple sources. The player was designed to
> easily port to various operating systems, including cable
> set top boxes, PC’s, PDA’s and wireless devices. "It is
> our mission not to become the brand, but, instead, license
> our software suite to companies who have established
> relationships with consumers."
> 
> The Vedalabs Media Engine will provide a peer-to-peer
> network for secure streaming of protected files. The
> application will unlock the content once it is transferred
> providing a legitimate peer-to-peer solution. The ability
> of the EMMS system to support super distribution aligns
> with Vedalabs’ strategy. Like Napster, Search and Share
> Streams(TM), an upgrade to the VME, will allow end users
> to search for content on multiple users’ machines. Once
> the software is installed it identifies and authenticates
> content on the end users’ hard disk—only supporting the
> sharing of legitimate content. If suspect files can be
> identified, a legitimate track will be offered or the user
> can insert the audio CD. The track is then streamed
> instead of downloaded to the other user. Each song is
> tracked when streamed enabling performing rights society
> royalties and record label royalties to be tracked,
> collected and distributed where required by law. "Vedalabs
> has assembled a very strong product and cross platform
> plan for its Vedalabs Media Engine. By placing the VME
> onto various devices and not tying it just to the PC,
> Vedalabs has established a strong case to provide the
> client side application for the new digital music services
> that will be launched." Says Brian Queen Global EMMS
> Solution Manager. Vedalabs software supports IBM’s EMMS
> solution and the company will be demonstrating it at the
> National Association of Broadcaster Conference (April
> 2001, LasVegas), and LINUX World (August 2001, San
> Francisco), in IBM’s booth. In addition, Vedalabs will be
> featured on www.ibm.com.

http://www.vedalabs.com/html/media_management_agent.html

> Media Management Agent (MMA) provides support for multiple CODECs and Digital Rights
> Management (DRM) solutions. MMA enables Vedalabs to customize third-party solutions to provide a
> unique software solution for your business.
> 
> VME can support the following list of CODECs and can be customized to support additional CODECs.
> Additionally, MMA can support proprietary CODECs and CODEC embedded technologies.
> 
> Current supported CODECs / Formats
> 
> • Dolby - AAC*
> • Microsoft - WMA
> • Ogg Vorbis - OGG
> • WAV 
> • QDesign - QDX*
> • MP3*
> • CD Audio
> 
> 
> *Royalties to be paid to third party.

hmm, MS aren't charging for WMA eh? no video codecs there...

o it's down to ogg vs wma  or negotiate a rate for the
average corp/cable co/radio using this to distribute audio?
Real must be looking to go all or nothing..

There is also a jukebox and  a streaming system that sit on top of it,
both very customizable in look.

http://www.vedalabs.com/html/vme_jukebox.html
> Build your branded VME Jukebox and customize the
>  application to your specific needs.

http://www.vedalabs.com/html/personal_streaming_server.html
> • Instant Messaging (IM)
> The instant messaging capabilities are compatible with
> AIM, MSN, Yahoo, ICQ and others, so updating buddy lists
> is unnecessary with PSS-IM.

Heh, I find that last one a bit hard to swallow..

But all-in-all an interesting setup, and it could be a real killer
corporate app for ogg.. with the content protection giving
it a real lead in confidential areas such as medicine and research..


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